BTME and SALTEX both enjoy record pre-bookings

Both BTME 2018 and SALTEX 2017 have reported record numbers of exhibitors are already signing up for the events.

The sun may have just set at the recently-renamed Harrogate Convention Centre on another successful BIGGA Turf Management Exhibition, but plans are already well underway to ensure BTME 2018 is bigger and better than ever.

Before the 2017 exhibition had even closed, the British and International Golf Greenkeepers Association, which hosts the event, had already sold 950 square metres of space at BTME 2018. That amounts to 25% of the available stand space. This number is four times the usual amount sold by the close of the show and is the equivalent of an entire hall at the convention centre already being sold out.

A further 550sqm were sold before the end of January, meaning 40% of available space at BTME 2018 has been booked up. This equates to rebookings being more than a month ahead of last year’s numbers.

BIGGA Business Development Manager Jill Rodham said: “I am delighted that so many exhibitors have chosen to immediately book their place at BTME next year.

“This is testament to the hard work of our team and the delegates who attended the exhibition and made BTME 2017 such a resounding success.

“The entire BIGGA team is already working hard to ensure BTME 2018 builds on this momentum and becomes our best exhibition yet.”

BTME 2017 was a near sell-out, with more than 145 exhibitors choosing to attend the exhibition, and some of the largest names in turf management revealing the latest product launches and developments at the event. For companies booking prior to the end of February 2017, an early bird discount and loyalty discount is available.

Meanwhile, compared to January 2016, SALTEX 2017 has accumulated more than 50 additional exhibitors during the loyalty re-booking period – the number of SALTEX 2017 exhibitors now stands at an impressive 182, which continues to grow by the day.

The combined attendance of 8,754 high-quality visitors over the two days at SALTEX 2016 no doubt played a major factor when exhibitors were deciding whether to return for 2017, but the post-show exhibitor survey offers a greater insight into the exhibitor’s experience at SALTEX 2016.

This survey confirmed the fact that 98 per cent of the 292 exhibitors rated the quality of visitors as being either good or excellent and 96 per cent of exhibitors reported that they were successful in generating new sales leads, while more than 60 per cent said that they took direct sales orders on the show floor.

A massive 96 per cent of exhibitors said that SALTEX was the ideal place to successfully promote or maintain their company profile and 93 per cent believed that they were successful in networking with existing and new customers while over 80 per cent said they achieved their objective of meeting dealers and distributors.

Survey findings also confirmed that more than 86 per cent of SALTEX 2016 exhibitors rated the build-up process as being either good or excellent with over 84 per cent commenting that they received excellent pre-show customer service. In addition, 92 per cent believed that the show organisers’ marketing and promotion of the event was excellent and in turn contributed to the large quantity of visitors.

SALTEX 2017 will be held at the NEC, Birmingham on 1 and 2 November 2017.

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