This
year's CV Show saw the launch of a major new aftermarket initiative
from leading truck manufacturer Isuzu Truck with the debut of the
Isuzu Genuine Parts Club.
Owners
of an Isuzu truck from 3.5t up to 18t GVW are automatically eligible
to become a member of the Isuzu Genuine Parts Club. Membership of the
club entitles members to benefit from added-value offers and
discounts on genuine Isuzu parts and accessories for their Isuzu
trucks.
"Whilst
our new Euro VI vehicles were a major talking point at the CV Show,
we were especially pleased by the visitor reaction to the launch of
our new Genuine Parts Club," said Keith Child, marketing director
at Isuzu Truck. "Before the show opened, existing Isuzu Truck
customers were sent their membership pack details including a
membership card. Being a member of the club enables our customers to
receive regular offers on accessories, genuine parts and service
items from us and their local dealers."
The
Isuzu Truck Genuine Parts Club had an area within the main Isuzu
Truck stand at the CV Show, where the company also promoted the
dedicated website www.isuzupartsclub.co.uk
to support the activities of the club.
Keith
Child explains more; "The deals and discounts available will change
throughout the year, and full details of the offers will be mailed
and e-mailed to members. Offer vouchers can simply be downloaded from
the website to use throughout the Isuzu Truck dealer network."
To
accompany the launch of the club, Isuzu Truck also announced the
first deals that are available to members from now until June 30th
2014:
- 10%
off all alternators
- 15%
off all starter motors
- 10%
off selected radiator systems
- 10%
off all oil, air and fuel filters
- £20
off Shell Rimula Oil used in a service
"Owing
to the fact that Isuzu is a major, global truck producer the brand
has grabbed the attention of spurious and copy-parts manufacturers.
For their own piece of mind we encourage all of our customers to use
genuine Isuzu parts on their trucks; this avoids any issues regarding
warranty, compromising a vehicle's performance or shortening its
lifespan. By creating the Isuzu Genuine Parts Club, we are making the
purchasing of genuine parts even more attractive and affordable and
ultimately the ownership of the truck even more rewarding;" added
Keith Child.
To
join the Club, customers need to visit www.isuzupartsclub.co.uk/join
and simply fill in the appropriate details, after which they will
receive their full membership card.
