SALTEX 2017 visitor profile revealed

After an independent audit confirmed the 2017 SALTEX attendance at the NEC, the show’s visitor survey has now revealed a fascinating insight into the 8,909 who attended.

With over 300 exhibitors and more show features 89 per cent of SALTEX 2017 visitors rated their overall experience as being either very good or excellent.

The majority of the visitors were aged between 31 and 60 and represented a wide variety of businesses and organisations - with sports clubs, local authorities and schools, colleges and universities leading the way.

In further exploring the type of sports or recreation facility that the visitors were responsible for maintaining, football led the way closely followed by golf, parks, cricket, rugby and tennis.

More than 70 per cent of visitors held a senior position within their respective companies and over 80 per cent of them were either solely responsible or contributed to the purchasing process.

Almost 60 per cent attended SALTEX with a view to buying and 40 per cent said that they placed orders on the show floor.

In terms of product categories they were interested in:

  • Machinery, power and hand tools – 84 per cent
  • Seeds, turf, aggregates and treatments – 49 per cent
  • Sports surfaces, facilities and equipment – 43 per cent
  • Arboriculture and horticulture – 40 per cent
  • Landscaping and materials – 38 per cent

Primarily, attendees came to search for innovations and new products. The survey found that: 84 per cent said they attended due to the number and mix of exhibitors; 67 per cent said they attended SALTEX with the main objective of networking; 74 per cent said the location of the show was a determining factor in their decision to attend; nearly 50 per cent of attendees made use of their visit for training and educational opportunities; and 92 per cent of SALTEX 2017 visitors said that they were successful in meeting their objectives.

SALTEX continues to attract an international audience and a large proportion of European visitors attended from countries such as Ireland, Netherlands, Italy, Germany, France, Belgium, Czech Republic and Spain. Further afield, visitors from Sri Lanka, Japan, United Arab Emirates, Ivory Coast and Saudi Arabia also made the journey to the NEC. Visitors attended from every corner of the UK. In particular, the counties of Warwickshire, Lancashire, Shropshire, Hertfordshire, Buckinghamshire, Cambridgeshire and London recorded a huge number of visitors.

SALTEX 2018 will take place at the NEC, Birmingham on 31 October and 1 November, and 92 per cent of SALTEX 2017 visitors concluded the survey by indicating that they will be returning.

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