The Association of Play Industries has unveiled its new brand and
website.
The association’s new identity reflects their role as the lead
trade association for the UK play industry: API member companies are the UK’s
top providers of playgrounds, play equipment and safety surfacing.
API Chair, Mark Hardy, says: “This is an exciting time for the
play sector and the rebrand signifies our commitment to API members and to the
customers who choose them. We have worked hard to develop a brand and
website which has our members at its heart.
“The API is passionate about play and believes it is essential to
healthy child development. As well as supporting our members to maintain
the highest standards in play equipment, we campaign to ensure that all
children have adequate play opportunities.
“We wanted a website that not only reflects who we are, but also
one that is user-friendly and easy to navigate. Visitors to our site not
only include our members and their customers, but also the press and members of
the public. We hope that the new brand and website will appeal to our
diverse audience.
“The primary aims of the API remain the same. We work to
promote good play space design and an understanding of play and risk. We
ensure our members comply with standards and good practice and we provide a
united voice for the play industry. Customers can trust our members to deliver
the highest standards of service and customer care.
“We are also working hard to promote the benefits of outdoor play
in a time when children are playing out less and have increasingly sedentary
lifestyles. The API’s Nowhere2Play campaign revealed an alarming decline in
playgrounds in England and has received unprecedented national coverage. The
new brand will further strengthen our media presence as we continue to champion
the benefits of play.”
