The British
Association of Landscape Industries (BALI), the UK’s leading trade association
for landscape professionals, will launch a new website by January 2019 in
support of its more than 900 active Registered garden and landscape designer,
landscape contractor, supplier and training provider members.
Following an
extensive 12 month review of the association’s current website offering to
members, the public, and trade visitors, BALI has now selected a new partner, NetXtra, to deliver a fully integrated
website aimed at delivering next generation membership engagement and enhanced
promotional features to help generate business for BALI members.
BALI’s Marketing and
Communications Manager, Darren Taylor, commented on the partnership: “With BALI Registered members contributing
over £6bn to the UK economy and employing over 100,000 staff, it was vital that
we secured a new long-term partner to help us deliver an enhanced website
experience.
“Member feedback
over the last year has helped me and the Landscape House team to produce an
improved specification that better supports, engages and inspires member
businesses and individuals by offering a fully integrated solution with our
customer database.”
NetXtra has a solid
and proven track record of delivering strategic creative digital solutions and
complex integration projects.
NetXtra’s Chief
Client Officer, Simon Butler, said “It is rare to find a client whose ambition
matches our own. BALI has an exciting vision to take member engagement into a
new dimension – NetXtra will use every arrow in our quiver of digital services
to bring this vision to life.
“The BALI team has a
very progressive strategy and approach to supporting its members and we share
this vision, which is aligned with NetXtra’s company ethos, creating a
formidable and powerful partnership.”
