New
Holland dealer The Burdens Group Limited has acquired Lincolnshire Motors
Limited.
The
deal increases Burdens’ coverage to nearly the whole county of Lincolnshire and
allows a greater range of New Holland machines to be offered to customers.
The
former Lincolnshire Motors Limited territory in North Lincolnshire will be
managed from the existing Louth and Brigg depots, continuing to use the
Lincolnshire Motors trading name, providing continuity of sales and service in
the area. The Burdens Group will retain its depots in Sutterton, North Kyme and
Wrangle.
John
Southern, Managing Director at The Burdens Group says of the acquisition: “The
addition of Lincolnshire Motors to The Burdens Group brings new opportunities
to our business in a competitive industry. Customers across Lincolnshire will
benefit from an expanded product range and continued excellent customer
service. All staff at both businesses will be retained, and all are excited by
the opportunity that this expansion brings.”
Kevin
Bell, previously Managing Director at Lincolnshire Motors Limited has joined
The Burdens Group as a Director and will continue his involvement in the
business. He says: “The Lincolnshire Motors business was 99 years old this year
and becoming part of The Burdens Group marks the next chapter in its history.
The move will provide security to staff and customers in North Lincolnshire and
allow us to benefit from the scale of a much larger combined business.
“We
expect the Lincolnshire Motors depots to be able to supply customers with a
fuller range of New Holland products, particularly tractors, including the T8
Smarttrax, and a larger range of combines, telehandlers and baler products.”
Pat Smith, Managing Director at New Holland UK and
Ireland has praised the management and staff at Lincolnshire Motors Limited,
saying:
“We offer our thanks to Eric Bell for his 61 years
service to Lincolnshire Motors, and his son, Kevin Bell, who has managed
Lincolnshire Motors Limited for the past 15 years. We look forward to the
enlarged team at Burdens continuing the successful partnership between New
Holland, The Burdens Group Limited, Lincolnshire Motors and all our customers
across Lincolnshire.”
