The Land Trust and
MowMow are celebrating a successful start to their partnership which they hope
will inspire children across the UK to spend more time outdoors and feel
healthier and happier as a result.
Since teaming up in
July, and launching the partnership with the first event on the Land Trust’s
site at Wellesley Woodlands, hundreds of children have taken part in the rock
painting craze on Land Trust sites across the country.
MowMow is a free to
download app, available on the Apple Store and Android Google Play store, which
combines technology with a good old fashioned game of hide and seek, resulting
in a fun activity that gets children moving outside in the real world.
Children paint the
rocks and leave them for people to find. The MowMow app allows players to give
each rock a name and date of birth, log where they hide their rocks and then
receive notifications whenever their rocks are found. It also tracks how many miles
the rock has travelled and has a leaderboard to encourage competition too.
The Land Trust’s
Director of Portfolio management, Alan Carter, said: “The reason we decided to
team up with MowMow is because we had a shared ambition of inspiring more young
people to get outdoors and living more active, healthier and happier lives.
“The first few
months of our partnership have been a resounding success with hundreds of
children enjoying a creative activity in the great outdoors.
“What has been
particularly pleasing to see is how some of our users with Autism at Port
Sunlight River Park, have responded to the activity, highlighting the wide
range of benefits that spending time in green spaces can bring.”
Co-founder of MowMow
Matt Faulkner said: “Discovering new places and developing that sense of wonder
and adventure is a vital part of any childhood – MowMow gives children another
reason to get outside and explore.
“The game was
already incredibly popular but the app takes things one step further, allowing
families to plan their routes, share photos when they find their rocks, and
track their step count along the way.
“The events that we
have hosted with the Land Trust have been really well received and we look
forward to continuing to work with them as we work towards our shared goal of
getting more young people spending time outdoors.”
