Fusion
Media is celebrating a hugely successful SALTEX 2019 after representing a
record number of exhibitors at the show as well as carrying out a year-long
strategic marketing campaign on behalf of the event itself which resulted in a
record-breaking number of visitors.
Fusion
Media is an award-winning, full-service marketing and corporate communications
agency that works across all media channels. It has an extensive client base
within the groundscare industry and expert knowledge in helping clients stand
out from the crowd.
SALTEX
2019 saw Fusion Media representing 11 exhibitors on the show floor in which the
company embarked on a variety of activities including bespoke exhibition design
& stand build, creation of show literature and promoting their show
presence through a mix of print and digital media as well as various social
media campaigns.
Since
SALTEX moved to the NEC, Birmingham in 2015, Fusion Media has handled the
public relations for the show and last year the agency was awarded the
marketing contract.
The result
was a year-long strategic marketing campaign to help persuade visitors to
commit to the show; while also attracting new or lapsed visitors. SALTEX 2019
saw a record-breaking number of visitors attend the show since its move to the
NEC, Birmingham, which in turn has also led to a record-breaking rebook rate
for exhibitors committing to the 2020 show.
Commenting
on the successful show, Fusion Media Managing Director, Christopher Bassett,
said: “I’m tremendously proud of the whole Fusion team who have really pulled
out all of the stops in ensuring that SALTEX 2019 attracted a record-breaking
number of visitors.
“It is an
honour to be part of the industry’s showcase exhibition and it has once again
been a pleasure working alongside the Institute of Groundsmanship (IOG) and
Events for You – the SALTEX sales team. The show is growing year on year and
credit must go to the IOG for putting on a show that the industry can be proud
of.
“I would
also like to thank all of our clients, all of whom reported this year’s event
as the busiest and most prosperous show yet. It was a privilege to represent
new and existing clients at SALTEX and we are already looking forward to next
year’s event.”
