The Sports & Grounds Expo: all new outdoor trade show is gaining momentum for summer 2021

With the government’s announcement outlining the road map for this summer, Sports & Grounds Expo (SAGE) has gained huge momentum.

The planning over the last 6 months can now move further into refining the “added value” and the team are keen to get the word out - Join us 27 - 29 July 2021, for the all new outdoor SAGE.

Set in the stunning surrounds of the Three Counties Showground at the foot of the Malvern Hills, the show has a clear focus on hands-on demonstrations and experiences, offering visitors the chance to see and test out the latest products and ideas within the industry. Come and see leading exhibitors showcase their products in action – without limitations on space.

Bringing together grounds personnel from a broad range of sectors and provide an engaging and well-resourced environment. Many companies are looking to improve efficiency and cost effectiveness and this is a key area, which SAGE is focusing on; exploring and showcasing the products that allow this to actually happen across the industry.

“Our motivation is to give visitors a hands-on experience as much as possible, without compromising on safety, whilst it has always been the case, the pandemic has created extra pressure for many companies that are looking to streamline operations and ensure cost efficiency,” says Event Manager Vicky Panniers.

“With our industry adapting at pace, SAGE provides the perfect environment for everyone to be able to experience the latest innovations on the market.”

The safety of visitors and exhibitors is a priority, the latest health & safety advice will be implemented, security measures including social distancing have already been put into action, hand sanitiser will be readily available and free pre-registered bookings for all visitors to reduce queues are heavily encouraged.

Visitors will be impressed by the abundance of space and the diversity of products on show, whilst exhibitors will be astounded at the value for money on offer!

There are exciting plans in progress – watch this space! Keep up to date with all the SAGE news on Twitter and Facebook.

The Sports & Grounds Expo will be the highlight of the industry calendar this summer, offering a safe and proactive environment for those operating across all sectors of the sports and grounds maintenance industry. SAGE is a free event open to all, who are interested in the sports and grounds industry.

Visitor registration is now open - Go to to register and to be kept up to date with what’s to come this July 2021.

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