SAGE coming this summer

With summer fast approaching, the first ever SAGE is drawing ever closer, and excitement is building for the newest event in the industry.

From 27 – 29 July 2021, the UK’s largest outdoor Sports and Grounds Expo will open its doors for the first time, welcoming a huge range of visitors from across the industry including grounds maintenance, landscaping, colleges, universities, local authorities, premiership grounds, green keeping and many more.

Set in the stunning surroundings of the Three Counties Showground at the foot of the Malvern Hills, trades from the sector will be able to demonstrate leading products and showcase new releases, without any limitations on space.

SAGE visitors will hear the latest ideas from within the industry and be given advice on how to improve efficiency and cost effectiveness.

“We’re really looking forward to our inaugural event. It will provide a fantastic opportunity to get outdoors and see what is on offer across the industry. Our motivation is to give visitors a hands-on experience, without compromising on safety, and at The Three Counties Show Ground this is easily achieved,” says Event Manager Vicky Panniers.

“Our aim is to provide an environment that will benefit everyone from grass roots to senior management; we are very excited about what is on offer and think it’s the perfect way to kick start what is a hopefully a great time for the industry after such a tough 18 months,” Vicky continues.

The Sports & Grounds Expo will be the highlight of the industry calendar this summer, offering a safe and proactive environment for those operating across all sectors of the sports and grounds maintenance industry. SAGE is a free event open to all who are interested in the sports and grounds industry.

For more information, contact the team today by email:, by phone: +44 (0)1684 580101 or visit the website:

The safety of visitors and exhibitors is a priority. The latest health & safety advice will be implemented, security measures including social distancing have already been put into action, hand sanitiser will be readily available and free pre-registered bookings for all visitors to reduce queues are heavily encouraged.

What can you expect from SAGE 2021

The Sports & Grounds Expo 2021 has been designed and implemented to create an environment that is proactive at every level of the industry from operative to managerial. Over the last 12 months sectors have had to adapt quickly to an unprecedented turn of events. SAGE 2021 has looked into how best to accommodate exhibitors and visitors alike. From market leaders showcasing their newest range to leading course providers giving the opportunity to attend a variety of on point courses and discussions, SAGE 2021 really does have everything. Join us from 27th – 29th July, you will not be disappointed!

Why should you attend?

  • The stunning OUTDOOR venue provides an abundance of space for exhibitors to demonstrate their products and solutions
  • New products to be launched this is the first time for over 16 months that many of our exhibitors will be able to showcase their latest innovations and products
  • Networking; after the last year the opportunity to meet up outdoors is vital in showing value to key clients and also gives new opportunities to form new vital relationships
  • Industry trends & education; see what you have missed over the last year, and get involved with the free courses that are being led by our partners Mow-Sure

Who is already registered?

  • Local authorities
  • Contractors
  • Landscape professionals
  • Garden & Lawn Services
  • Private estate management & operatives
  • Sports clubs
  • Groundsmen from across the industry from grass roots to premiership
  • Those who share a common interest in the industry or a particular sector
  • Industry media

How to Register?

Featured News

Amenity Forum launches Green Feet Week

The Amenity Forum working with partners is promoting a week of...
...Read More

Sector’s letter says children must be at the heart of recovery plans

The Association of Play Industries has signed an open letter with...
...Read More

United Kingdom
View Website


Latest Products

Aspen 4 -

By Aspen

Aspen 4 is alkylate petrol without oil –...

Aspen 2 -

By Aspen

Aspen 2 is alkylate petrol premixed at 50:1 with a...

Arborist 150 -

By GreenMech

The popular Arborist 150 is a simple-to-use and...


EVO 165p Sub-750 -

By GreenMech

Aspen Fill Partner -

By Aspen

Aspen Product Review -

By Aspen