Honda
has created a giant set of rugby goalposts from its fleet of new cars to
celebrate the launch of a new partnership with the Rugby Football Union (RFU)
and England Rugby.
The
multi-year agreement sees Honda become the Performance Partner and Official
Vehicle of England Rugby.
To
celebrate it, a team at Honda’s mass distribution centre at Portbury Docks,
Bristol, created the unusual rugby-themed image. A total of 49 models of
varying size and colour, including the Jazz Hybrid, Jazz Crosstar and Civic,
were parked into the shape of a 100ft long set of rugby posts, with numerous
other cars positioned below to spell out ENG.
Rebecca
Adamson, Head of Automobile, Honda UK, said: “We are thrilled to announce this
exciting new partnership with The Rugby Football Union.
“On
a brand level, there are huge synergies between Honda and England Rugby and we
truly believe it’s a partnership that supports our own philosophy of giving
everyone the ‘Power to Dream’ and we’re all very excited to see what the next
few years will bring.
“For
a bit of fun, we thought we’d turn our large car park at Portbury into a giant
set of rugby posts which could be visible from quite a distance.”
The
long-term relationship, which officially kicks off today (1 September) in time
for the start of the new season, will see Honda align with England Rugby in
several exciting ways.
The
Honda logo will feature on the England men’s U18 and U20 playing and training
kits produced by Umbro.
Honda
will also become the Principal Partner to the England Rugby senior men’s
official training centre located at Pennyhill Park, to be named as the Honda
England Rugby Performance Centre.
In
addition, Honda will provide the official vehicle fleet to England Rugby and
its employees. There will be a major focus in sustainability in this area with
the majority of the cars supplied having a degree of electrification.
There
will also be support for community rugby in England, with Honda coming on board
as the first ever title partner for the Grounds Connected programme as well as
support for volunteering in the grassroots game through the Honda Volunteer
Recognition Programme.
In
addition to becoming the Official Automotive Partner to England Rugby, Honda
will activate across their Motorcycle, ATV, Lawn and Garden products.
RFU
Chief Executive, Bill Sweeney, added: “We are delighted to confirm Honda UK as
an Official Partner of the RFU and England Rugby.
“Honda
is a massive global brand well-known for its innovation and we are certain it
will be a great fit for us. Honda’s global brand positioning is enabling ‘the
Power of Dreams’ and ‘challenging spirit’ which is synonymous with our own.
“We
look forward to working with Honda on what will no doubt be some exciting
partnership activations over the next few years.”
