Throughout its 45+ year history, Glee – the UK’s largest and most prestigious garden trade event – has taken place in September.
However, 2022 marks an exciting new chapter for the exhibition as, following a period of extensive research and consultation, and in a move designed to better support the evolving needs of the garden retail sector, the 2022 event will take place in late June – 28th – 30th (NEC Birmingham).
Glee in June offers better synergies with buying cycles. With longer lead times – up to 12 months in advance - shaping professionalised buying practices, this change in the timing of Glee will provide improved access to products that meet peak seasonal sales demand and will enable retailers to forecast and manage these peak periods more confidently.
Of those consulted, over 57% stated that lead times have extended significantly, making September too late to complete comprehensive buying for the year ahead. With a June date, retailers can undertake all their buying under one roof, minimising time spent on the road visiting showrooms, whilst also working with live data resulting from quarter one financial assessment and monthly range performance assessment, something that over 66% of those consulted confirmed they now undertake.
The benefit of Glee’s realigned timing is also well supported by suppliers, with 72% of those exhibitors consulted wholly supporting the move.
To keep up to date on the latest Glee news visit www.gleebirmingham.com. To enquire about exhibiting at Glee 2020 call +44 (0)203 3545 9752.
