Perennial, the charity for people in horticulture, is launching a new promotion called ‘Plants for Perennial’ in collaboration with three major wholesale nurseries - Allensmore Nurseries, The Bransford Webbs Plant Company and Wyevale Nurseries.
The scheme will generate funds for the charity through a proportion of plant sales.
During these unprecedented times, Perennial’s services have never been so important. The rising cost of living is being felt across the industry.
To help the charity to respond quickly and flexibly to the challenges that people are facing the whole industry needs to unite in support. This joint promotion is a great example of how businesses can work together to support individuals and their families that are struggling.
‘Plant for Perennial’ will be launched this month at the HTA National Plant Show 2022 in Stoneleigh, Coventry. Dianthus ‘Pink Celebration’ from Allensmore, Nemesia ‘Peaches and Cream’ from Bransford Webbs and ‘Salvia Cuello Pink’ and ‘Salvia Cuello White’ from Wyevale will be available to pre-book at the Show on June 21 – 22 for delivery in Spring 2023. An on-pot and on-label charity message will appear on all the plants and a proportion of all sales will be donated to Perennial.
The joint promotion was the creation of Mark Taylor, Managing Director at Allensmore, following a conversation with Perennial Trustee Richard Lawton at a Perennial event. Mark invited Adrian Marskell, Managing Director at Bransford Webbs and Andy Johnson, Managing Director at Wyevale to join him in the scheme.
Mark Taylor comments: “Perennial is a fantastic charity doing so much to help people in our industry. I’m particularly pleased to be working with Wyevale and Bransford Webbs on a joint venture to help collectively raise funds and promote the efforts Perennial makes to support our trade.”
Richard Lawton adds: “Now, more than ever, we need to be aware of the difficulties that people are facing. This collaboration between three fantastic nurseries is a great example of how the industry can support the charity through a cause related marketing and fundraising scheme. On behalf of all at Perennial, I’d like to thank the nurseries for their support. ‘Plant for Perennial’ will be a valued vehicle for spreading the message that Perennial is here for all those working in horticulture who need their help.”
In direct response to the challenges brought about by the rising energy costs Perennial is supplying valuable help. Support and information via its helpline on 0800 093 8543 and website at perennial.org.uk/help.
