Set in 100 acres of rolling farmland close to Bude, Wooda Farm Holiday Park is a long-standing family holiday destination with camping, touring caravans, and holiday lodge facilities.
The owners of this fantastic holiday park continually reinvest profits in the facilities to attract new customers and engender loyalty amongst existing ones.
Part of this ongoing investment was earmarked for the play area in 2022 to receive a unique make-over that reflects the North Devon coastline and would keep children and families entertained during their stay. As a result, the site now boasts brand-new colourful play equipment delivered in time for the busy holiday season delivered by play and sports area manufacturer Proludic.
Charlotte Veal, Wooda Farm Holiday Park Director said: “We continually reinvest at Wooda, and play equipment was our next project. We looked at different suppliers, but Proludic stood out from the competition.”
Coastal guarantees were also important to this client as salty sea air and high winds are constant features of the landscape. Many companies significantly reduce or even remove their guarantees for sites in coastal settings. Proludic’s commitment to quality materials allows them to stand by its guarantees wherever the equipment is situated.
Proludic as a company is no stranger to the leisure market and has undertaken consumer research to better understand the motivations of holidaymakers and the choices they make.
They found out, through a national survey, that four out of five families feel more inclined to book a holiday park and return to a holiday destination that has invested in play facilities. This further shows that play is an effective way to build customer relationships and encourage repeat business and loyalty.
