Baroness
UK have announced the expansion of the territory area for existing dealer
partners Lister Wilder.
Effective
immediately, sales and support across the Baroness range will now be offered to
customers in the Dorset area which will be serviced by the Lister Wilder
Salisbury depot, which opened in late 2023.
The move marks a natural
progression for the territory already covered by the longstanding Baroness dealer, adding the Dorset
region to the counties of Gloucester, Wiltshire and across to Hampshire, Kent
and London already under Lister’s remit.
Phill Hughes, Sales and Hire
Director for Lister Wilder said, “We are delighted to have been appointed as
Baroness dealers for Dorset following our move last year into the area with our
new Salisbury branch. Having now sold and supported Baroness machinery for over
10 years, we believe we understand just what the golf and fine turf sports
industry needs when it comes to purchasing and supporting this type of machine.
The Baroness brand has grown significantly over this time, becoming a number
one choice with customers who enjoy the low cost of ownership, extended
re-grind schedules and outstanding quality of cut.”
“The Lister’s company logo ‘Sales
with Service’ highlights the importance that we deliver good local support. We
firmly believe this ethos has helped us to become both Baroness UK’s largest
dealer and a key supplier to golf courses across the South. With this latest
addition to our area coverage, we are looking forward to serving customers from
the Kent coastline to the Bristol estuary with our network of branches
providing on-site support and backup.”
Adam Butler, Baroness Sales
Director added, “Expanding Lister Wilders already substantial area is yet
another move to show continued growth and customer support throughout the UK –
yes our machines are great but we must have equally great service to back them
up! Lister Wilder’s track record in customer service is second to none and
we’re very happy to be in partnership with a company that demands these high
standards across the board. We also thank Highwoods for their superb efforts
and all they’ve done for the brand in this area over the last few years.”
