Agrovista Amenity is enhancing its line marking capabilities with a major investment in robotic technology and key industry appointments.
As part of this strategy, the company has secured an exclusive partnership with XDC Autonomous Solutions for the distribution of the RM21 Combo Mower in the UK and Ireland.
Alongside this, the appointment of David Mitchell as Line Marking Business Development Manager reinforces Agrovista Amenity’s commitment to innovation and expertise in the sector.
The RM21, distributed exclusively by XDC, is a game-changing piece of equipment that combines line marking and mowing in a single unit. Unlike traditional line marking robots or standalone mowers, the RM21 can autonomously cut and mark a pitch. Its modular design also includes a growing range of attachments, such as an automated dew brush, a grass collector, and a ball picker for driving ranges, making it a versatile asset for grounds teams across various sectors.
Dan Hughes, Agrovista Amenity's Head of Commercial, highlighted the importance of this collaboration: "After five years of growing our amenity, landscape, and consumer business, we identified line marking as an area where we could apply our expertise and leverage cutting-edge technology. The RM21 is not just a line marker – it’s a complete solution with the potential to revolutionise grounds management. Partnering with XDC ensures that we can bring this technology to market with the technical support, training, and after-sales service that our customers expect."
Under the agreement, Agrovista Amenity will be the exclusive distributor and seller of the RM21, while XDC provides technical sales support, training, and service backup. This allows Agrovista Amenity to leverage its extensive network of over 40 representatives to promote the RM21 effectively, while XDC focuses on delivering expert technical assistance.
To strengthen its position in the line marking market, Agrovista Amenity has appointed David Mitchell as Line Marking Business Development Manager. With six years of experience at Linemark UK, a manufacturer of paint and machinery for line marking, David brings a deep understanding of the sector.
"I see this as an opportunity to develop a strong line marking offering with the right products and people. The RM21 is a fantastic machine, and with the expertise of XDC and Agrovista Amenity’s resources, we have a real opportunity to deliver a competitive, easy-to-use product that enhances operations."
Matt Murray, XDC’s Director of Sales, expressed his enthusiasm about the partnership and highlighted the RM21’s distinctive advantages:
"The RM21 is a truly unique product – the only combo line marking mower in the world. Not only does it offer significant time and cost savings, but its versatility opens up new possibilities for grounds management. With Agrovista Amenity’s established market presence and extensive sales network, we see this as the perfect opportunity to introduce this groundbreaking technology to a wider audience."
David also highlighted the growing role of robotic technology in the industry: "The RM21 is not here to replace staff but to support them. Grounds teams face increasing demands, and automation can handle time-consuming tasks, allowing them to focus on more technical aspects of their work. The feedback we’ve received so far has been overwhelmingly positive.
Many customers who previously used other GPS line marking solutions have made the switch, recognising the RM21’s superior value for money and future-proof capabilities."
Agrovista Amenity’s investment in robotics is part of a long-term strategy to provide innovative solutions that meet the evolving needs of grounds teams. While the initial focus is on the RM21, discussions are already underway to explore the potential for offering a wider range of robotic solutions in the future.
As Agrovista Amenity continues to expand its line marking division and explore new technologies, the company remains committed to delivering solutions that combine innovation, efficiency, and reliability.
