Reesink Turfcare is pleased to announce the appointment of two new Dealer Development and Key Account Managers, strengthening its support to dealer partners and improving key customer relationships across the UK.
Robert Hogarth steps into the role for the North – covering territory from Cheshire and Lincolnshire up to Northumberland, across into Northern Ireland and the Isle of Man – and replacing Mike Turnbull, who now leads the Reesink Scotland branch.
Darren Anderson will take responsibility for the South of England, Wales, the Isle of Wight, Jersey and Guernsey.
Jon Cole, Divisional Business Manager for Reesink Turfcare, comments: “Our dealer partners are essential to Reesink, and we want them to feel integral to our shared success and to know how much we value their contribution. The added support from these new roles will help us achieve this and further demonstrate our commitment to helping our dealers grow their businesses.”
By dividing Mike Turnbull’s former role into North and South, Reesink aims not only to reinforce the company’s dealer-focused strategy but also to offer an additional layer of support and attention to customers within dealer territories.
With the country now split into two regions, Robert and Darren will each be responsible for managing the dealer network within their designated areas and unlocking new local opportunities.
Their goals include creating strategic call plans for key accounts, supporting dealers in sales and aftersales activities and maintaining high standards of customer service for the Toro and Reesink brands.
With over 40 years of experience in the golf sector, Robert Hogarth brings a wealth of industry knowledge to his new role covering the North territory. His background spans greenkeeping and course management through to sales leadership for turfcare companies such as Hydroturf International and Fairways GM – giving him a well-rounded perspective on both the operational and commercial sides of the business.
Speaking on his new position, he says: “I’m excited to be taking on this role and working closely with our dealer partners in the North. This is a fantastic opportunity to build strong relationships and deliver value to both the dealers and our key account customers.”
Equally thrilled to take the lead for Reesink’s South territory is Darren Anderson MG, who brings 33 years experience in the golf sector gained through course and club management roles at Abergele Golf Club, Bromborough Golf Club and The North Wales Golf Club. Darren joins Reesink as a double national award winning course/club manager, also gaining Master Greenkeeper status in 2007.
He adds: “It’s a real privilege to join Reesink in a role so focused on partnership and performance. I’m looking forward to supporting our dealers and ensuring they have everything they need to succeed with our products and services.”
Both new appointments report directly to Jon Cole and are part of a wider strategy to drive growth and help Reesink provide world-class support through its dealer network.
