Reesink UK has once again recognised its outstanding dealer network with the 2024 Aftermarket Dealer Awards, celebrating exceptional standards in customer support, service, skills, and parts.
Alastair Black, Technical Support and Training Manager at Reesink UK, explains how the relationship between Reesink and its dealers is central to everything it does and how the awards are essential in recognising that: “Dealers are often the first and most regular point of contact for customers, so their service reflects directly on us as a distributor.
“The Aftermarket Dealer Awards highlight the importance of that role and recognise the hard work, commitment and customer-first mentality that keeps our standards high across the UK.”
The awards cover five categories: Excellence in Service, Parts and Skills, alongside overall Aftermarket Dealer of Excellence and Improved Performance recognitions.
This year, Reesink Scotland took home the Gold Award for both Aftermarket Dealer of Excellence and Excellence in Skills. Mike Turnbull, Branch Manager at Reesink Scotland, commented: “These two awards reflect all the changes and hard work done by the whole service team in Scotland over the last year.
Since taking over as branch manager we have set out to implement several changes to elevate the standards of the aftersales service for customers at our Livingston branch, which has resulted in helping reduce downtime and running costs on their Toro equipment and improving the overall customer experience.
The Excellence in Parts Gold Award went to the Ted Hopkins dealership, and Robert Skipp, Aftersales Manager at Ted Hopkins Ltd said: “This is a fantastic recognition of the whole team’s dedication to delivering the highest standard of service and support. It reflects our proactive approach to ensuring customers receive the parts they need, when they need them, and our commitment to supporting the wider industry with the reliability and expertise of the Toro brand.”
Reesink East Anglia confirmed its outstanding support capabilities by securing the Excellence in Service Gold Award, while the Keys Brothers from Northern Ireland were named the 2024 Improved Performance winner. Andy Keys, Company Director at Keys Brothers, said:
“We’re delighted to have won the Improved Performance Award – it honours the hard work and commitment from everyone at Keys Brothers, as well as our focus on building strong relationships with customers, always striving to provide the best service and support, an continuing to contribute positively to the wider industry.”
Keys Brothers also secured the Silver Award for Excellence in Parts, while Cheshire Turf Machinery won the Silver Awards for Aftermarket Dealer of Excellence and Excellence in Service. Finally, the Silver Award for Excellence in Skills went to Reesink South East.
Another way Reesink helps raise the level of excellence and expertise in the industry is through its wide offering of training programmes. Special recognition goes to Darrell Richards from Reesink Southeast and Norann Chambers from Ted Hopkins, who recently completed the prestigious Master Service Technician Award (MST).
By completing Reesink’s MST programme – developed in collaboration with Toro’s factory experts – both technicians have proven their expertise in the latest hybrid and electric technology, as well as their ability to stay at the forefront of new product developments, warranty processes and best practice service techniques.
Their success ensures that their dealerships can continue to offer customers the highest level of service, keeping fleets running efficiently and helping turf professionals get the very best from their Toro machinery.
