Holcim UK, a global leader in innovative and sustainable building materials, has announced a major brand transformation within its UK landscaping division.
Effective now, Charcon — the group’s long-standing commercial hard landscaping brand — will be fully integrated into Bradstone, creating a single, unified offer for public and private sector markets.
For local authorities, the rebrand means a clearer, more accessible route to a complete range of hard landscaping products – from robust paving and kerbs to sustainable drainage solutions – all under one trusted name. Bradstone, already a well-established brand in domestic landscaping, now incorporates Charcon’s proven expertise in public realm and infrastructure projects.
The rebrand follows a strategic brand architecture review aimed at simplifying Holcim UK’s market presence, reducing brand overlap and ensuring consistency of quality, service and sustainability credentials across every project.
Neil Bills, Holcim UK’s director of landscaping products, comments: “Charcon has a proud history and technical depth in the commercial sector. What we’re doing is retaining everything that works — from people and products, to quality and performance — and bringing it under the Bradstone name; a stronger, more recognisable brand which reflects the full breadth of our landscaping expertise.”
From town centre regeneration to highways and education facilities, local authorities will continue to benefit from UK-manufactured products, detailed technical support and Holcim’s commitment to low-carbon, high-performance construction.
All existing Charcon products remain available — now within the Bradstone portfolio — ensuring zero disruption to current or future projects.
To view the full range and learn more about sustainable specification options, visit bradstone.com or speak to the Bradstone team.
