Customers purchasing a new Countax C/B or Westwood T/F garden tractor from participating dealers will be offered a free 300 litre Powered Grass Collector (PGC).
That’s the offer being made by Countax and Westwood dealers together with Ariens Company.
The promotion was developed in conjunction with the Ariens Dealer Advisory Council, and is devised to maximize retail activity for the spring season. A similar promotion was run in 2016 and was a huge success. Versus the same period the previous year, retail activity for participating dealers increased by an average 47%.
The 2016 promotion also saw Ariens Company introduce an innovative marketing tool to help dealers create a direct mail campaign to target customers in their area. Many dealers reported that this tool helped drive new business to their showroom.
Speaking about the benefits of the Powered Grass Collector campaign in 2016, Tim Wall from Hertfordshire Garden Machinery commented: “We had great success with the free PGC campaign in 2016.
"The online system to choose the demographic for the direct mail campaign was easy to use and it was only a short while after setting it up that we made our first sale. The campaign generated a lot of new business for us and helped towards almost doubling our sales of lawn tractors against the previous year. We received great support from Ariens Company throughout the campaign and look forward to another successful season in 2017.”
To claim their free PGC, customers need only to present a voucher when they purchase a new Countax C/B or Westwood T/F series. The voucher can be claimed from either the Countax or Westwood website.
A Powered Grass Collector lets you collect grass clippings fully, with no risk of clogging – even when cutting wet grass. The integrated roller on the PGC also creates a neat striped finish. Come the autumn, the collector can work as a quick and efficient leaf collector and is invaluable for clearing up after scarifying.
The promotion began on March 1 and will run until May 31 2017.
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