Kubota UK shares future vision and Stage V strategy

Over 50 key independent dealer and distributor customers recently attended Kubota UK’s 2017 Engines Conference, held at Mercedes Benz World, home of the famous Brooklands racing circuit in Surrey.

The conference – entitled ‘Kubota – The Answer’, gave Kubota UK’s Engines Division the opportunity to share its future vision and the plans that the world class manufacturer of industrial diesel and dual fuel engines has put in place to surpass Stage V emissions standards, due to come into force in 2019/20.

Delegates learned more about Kubota Corporation’s commitment to being a global major brand at the conference and gained a deeper understanding of Kubota’s drive to be a great company to do business with through its ‘Customer First’ strategy.

Thirteen countries from around the globe were represented at the event, highlighting the investment and dedication Kubota UK places on its dealer and distributor network and the significant value of its “One –Team” working partnership approach.

Daniel Grant, Kubota UK’s Business Development Manager – Engines, said: “Stage V engine emission regulation is one of the biggest challenges facing the industry.

‘Kubota – The Answer’, our key theme for this year’s conference, was all about communicating Kubota Corporation’s global position on Stage V and how we can support our dealer and distributor customers on a local level.

“As a business, we are at the forefront of technological advancements in the diesel engines market and invest heavily in research and development to bring the most innovative solutions to the market that improve fuel consumption, meet legislative standards and add value to our customers.”

At the conference, Kubota showcased a host of new Stage V ready engine solutions, including its new 5.0 litre capacity V5009 engine model, which had previewed for the first time at ConExpo, the international trade show in Las Vegas, in March 2017.The new 09 Series, with mass production starting in 2020, pushes Kubota into the 200hp class for the first time – opening up new markets for the company to target.

Following the conference, guests had the opportunity to test drive top of the range Mercedes vehicles on the racetrack, off-road circuit and skid pan at the Brooklands racing circuit. They also had a once in a lifetime opportunity to take on Perry McCarthy, BBC Top Gear’s original Stig, in driving simulators to beat his fastest lap, before an evening reception where the original Stig provided a fun and entertaining after dinner speech.

Dave Roberts, Managing Director of Kubota UK, commented:“Kubota Engines have a global reputation for precision engineering so Mercedes Benz World, a brand renowned for its quality and excellence, was a fitting venue for our conference.

“This was a fantastic opportunity to share our strategy and future vision with our key distributor and dealer customers, so on behalf of everyone at Kubota UK, I would like to take the opportunity to thank everyone that attended and we look forward to working hand in hand together to achieve continued success.”

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