Bobcat has introduced a new branding identity which reflects the company’s iconic ‘One Tough Animal’ brand message, while representing more powerfully the core qualities of Bobcat equipment: Tough, Agile and Versatile.
At the same time, the new look unifies and strengthens the visual identity of all Bobcat product lines. The new styling is now more modular and can be applied to machines of all different types and sizes.
As the first step of implementation of the new branding, the machine design element of the new scheme was used in the 2- to 4-tonne R-series mini-excavators launched last year.
New styling decals have now been added and are being launched to complete the new brand identity. In the EMEA region, the M-series loaders (S450, S510 and S530) will be the first product line to carry the new styling – and these machines will be commercially available from January 2020.
The next product line with the full new design in EMEA will be the R-series loaders, also in 2020, followed by others later next year.
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