The Land Trust has teamed up with MowMow to encourage children and families to spend more time outdoors.
MowMow is a new, free to download app, available on the Apple Store and Android Google Play store, which combines technology with a good old fashioned game of hide and seek resulting in a fun activity that gets children moving outside in the real world.
The apps builds on the popular children's activity of painting rocks and leaving them for people to find. While there are a number of active Facebook groups where people share the rocks they have hidden or found players can't currently track where their rocks are or who has found them.
This is where MowMow comes in. The new app will allow players to log where they hide their rocks and will be notified whenever their rock is found by someone playing the game. The rock even springs to life in rich augmented reality too!
Alan Carter, Director of Portfolio management for the Land Trust, explained why the partnership between the Land Trust and MowMow was a natural fit.
"We're delighted to be teaming up with the MowMow to launch this fantastic initiative and we hope it will make a real difference and inspire young people and their families to get outside and enjoy spending time together in the outdoors.
"We know that spending time outdoors in green space has a myriad of physical and mental health benefits and it's absolutely vital that young people develop the routine of spending time in the natural environment at the earliest possible stage and develop this habit in order to ensure that they enjoy healthy, active lives.
"However in order to encourage this, children must have positive, and most importantly fun, experiences and this is where apps like MowMow are so important.
"In this digital world, with many young people having access to mobile phones and tablets, to be able to combine an online game with spending time in green space is an ideal solution and we look forward to a successful partnership with MowMow and working with them on out sites across the country."
The new app will be officially with an event on the Land Trust site at Wellesley Woodlands with hundreds of children expected to attend and will be followed at events at other Land Trust sites across the country.
Matt Faulkner CMO and Co-founder at MowMow said: "We are delighted to be teaming up with the Land Trust, an organisation that shares our passion for getting children spending more time outdoors and encouraging an active lifestyle.
"The game is already incredibly popular but our app will take things one step further, allowing families to plan their routes, share photos when they find the rocks, and track their step count along the way.
"MowMow is a country wide initiative and we hope that our first event at Wellesley Woodlands will trigger a chain reaction within schools, local communites, children's clubs and families in general to encourage each other to get involved and get active."
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