Renowned for its premium landscaping
products and competitive pricing, Hallstone, part of the Rolawn group, is
taking steps to more effectively support the industry with its newly-launched
trade-only offering.
After acquiring Hallstone in 2010 with
the aim of providing the UK market with sustainable, fit-for-purpose products,
Rolawn has this month announced the relaunch of the brand in a move that will
shift focus to see Hallstone become a supplier dedicated to trade, with its
products now only available through stockists.
Having intentionally chosen to enhance
its trade offering at a time when many in the industry are facing challenges,
from supply chain issues to rising costs, Hallstone is confident it can help
support its customers.
By sourcing, rigorously testing and
screening, Hallstone is able to offer consistent, high-quality landscaping
supplies, including topsoil, bark, compost, and turf, to trade with the
intention of delivering a reliable, competitively priced service that
landscapers and builders can confidently depend on.
Ken Brewster, Marketing Director for the
Rolawn group commented: “Relaunching Hallstone is an important step for us
in ensuring that we are moving in the right direction for our loyal trade
customer-base. As with any development at Rolawn, we have looked at the future
of the market and believe that this is the best way that we can provide support
in the current climate and for the foreseeable future."
As part of the relaunch, substantial
investment has been made to Hallstone's brand development, including a new logo
and website, which have been designed to create a more ‘trade-friendly’ appeal.
In addition, a complete overhaul of the website, social media and marketing
plan have been undertaken to help ensure its products remain front of mind and
to increase the likelihood of sales and profitability for Hallstone’s
customers.
Hallstone will not sell directly online,
instead the non-transactional website will drive customers to trade stockists.
This decision has been taken to help build stockists’ confidence in the brand
and so trade customers receive the best prices possible when purchasing
Hallstone landscaping products.
"We’re looking forward to
demonstrating the benefits of Hallstone to stockists and merchants, from the
cost and reliability to broader issues that could positively impact their businesses,
including our ethical sourcing and manufacturing processes.” Ken Brewster added.
“We understand that for many in the
industry a good reputation is important for growth and we see our products
playing a role in the satisfaction of our customers and that of our customer's
customers.”
The new Hallstone website is now live at https://www.hallstone.co.uk
