Jacobsen has started a new era of end-user focused products with the launch of the AR530 rough mower. The AR range has been redesigned from the ground up with the focus on re-establishing Jacobsen’s commitment to engineering best in class mowers with their famous quality of cut. To achieve this, customers and dealers participated in one of the largest ever research programmes commissioned at Jacobsen to establish the everyday challenges greenkeepers and groundsmen face. The results focused on features, quality and durability. These were crucial elements in the design process for Jacobsen Product Manager, Lee Frie. Lee explained: “We had a...
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