Origin Enterprises plc (’Origin’ or ‘the Group’), the international group shaping the future of sustainable land use, has welcomed the acquisition of Elixir Garden Supplies Ltd (“Elixir”), a UK-based industry leader in online gardening supplies.
Established for over 35 years’, Elixir has extensive expertise in fertilisers, feeds and garden care, delivering the essentials customers need in a fast-growing market segment.
Offering a focused product range, the company has built a reputation for quality, expert customer support and a highly responsive supply chain — dispatching up to 20,000 orders across the UK each week, 90% of which are own-brand sales.
Elixir’s successful direct-to-consumer model further strengthens Origin’s expanding portfolio within its Living Landscapes division representing further progress towards the Group’s target for this division to deliver 30% of Group operating profit by the end of FY26.
The acquisition enhances Origin’s ability to serve both professional and home gardening customers through a fully integrated supply chain, from raw material through to end user — a competitive advantage that sets Origin apart in the market.
TJ Kelly, Divisional Managing Director of Living Landscapes, commented: “Elixir Garden Supplies is a strong addition to the Origin family, which both complements our existing portfolio of businesses and accelerates our ability to serve the fast-growing online garden care market.
“By combining Elixir’s direct-to-consumer platform with Origin’s manufacturing scale and supply chain strength, we are positioned to deliver superior product ranges, value and service to customers throughout the UK.”
