Henton & Chattell is launching a comprehensive dealer support package to help its network stay competitive during the quieter pre-autumn season.
The new initiative – available now – includes strong retail-facing promotions and enhanced credit terms designed to increase sell-through while easing pressure on dealer cashflow.
Backed by manufacturer promotions from both Cobra and EGO Power+, the offer includes:
- Cashback incentives of up to £250 across selected models
- Free battery bundles worth up to £1,876 with EGO Z6 Zero Turn mowers
- Complimentary premium covers or accessories on selected Cobra ride-on models
- Pre-season pricing on early autumn stock
- Flexible credit options
The promotion covers the full Cobra and EGO lawn tractor ranges, including popular models such as the Cobra LT86HRL and the battery-powered EGO Z6 Zero Turn.
These versatile machines offer year-round appeal, suitable for a range of tasks beyond mowing – including towing, leaf collection, spreading, and light transportation. This makes them ideal for homeowners with large gardens, estates, schools, and light commercial users.
In addition to the promotional package, Henton & Chattell continues to support dealers with:
• Regional and national marketing campaigns
• Ready-to-use social media and POS assets
• In-house training on battery systems
• Regular stock availability updates and technical assistance
Managing Director, Peter Chaloner, commented: “We understand that many dealers are cautious about restocking during this transitional period. These offers, combined with our marketing investment and dealer-first approach, are designed to give our partners confidence and support through the season.”
