The AriensCo Roadshow 2025 has come to a successful close.
Since the end of July, sales teams have been on the move across Germany, France and the United Kingdom – meeting dealers and end users directly at their locations.
With up to seven stops in each country, visitors had the chance to get up close with the latest innovations from AS-Motor and Ariens, and more importantly, try them out for themselves
The roadshow was all about bringing products to life. Each stop featured live demonstrations, expert conversations, and personal consultations that allowed for real hands-on experiences. The focus was not only on showcasing product features, but also on discussing everyday challenges, technical details, and service and spare parts needs with dealers, service professionals, and local authorities.
"Our roadshow was about more than just product demonstrations; it was about meaningful dialogue with the people who use our equipment every day,” said Sam Lewis, General Manager of AriensCo UK. “Performance data is one thing – but the real test is putting the machine into the hands of the user. That’s when you truly see what it can do.”
Two key innovations took center stage, both unveiled earlier this year at demopark:
Across all three countries, the response to the roadshow was overwhelmingly positive. Visitors appreciated the chance to experience the equipment first-hand, while dealers took advantage of the opportunity to deepen their product knowledge. For AriensCo, the roadshow also provided valuable insights from direct conversations with customers and users.
“Roadshows help build trust and provide a genuine product experience,” Sam Lewis concluded. “They’ll continue to play an increasingly important role alongside trade shows and conventional demos in how we connect with our customers.”
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