Aimee Davey joins ICL at a key point as the business moves into a busy period of campaign and product activity across its Turf and Landscape portfolio, taking on the role of Marketing Communications Manager for the UK and Ireland.
Aimee brings strong experience from the professional turf sector, having led marketing activity at GreenBest across product launches, brand development and customer communication.
Her background working alongside technical and sales teams gives her a clear understanding of what turf managers and distributors need from reliable, well-structured marketing.
In this role, Aimee will lead all UK and Ireland marketing activity across the Turf and Landscape portfolio. Her responsibilities include campaign planning, product launches, events, PR, digital content and coordination with external agencies. She will work closely with the sales and technical teams as the business prepares for a full calendar of activity.
Ed Carter, Business Manager for the UK business, said that Aimee’s sector knowledge and practical approach make her a strong addition to the team and will support the continued development of marketing activity across the business.
Aimee said she is looking forward to joining the team and building on the strong marketing work already in place. “ICL has a clear technical foundation, and a strong programme of activity planned. I’m pleased to be joining at this point and look forward to supporting the team, our customers and our distributors.”
Aimee’s appointment follows Kevin Whitby’s move into the newly created position of International Marketing Communications Manager for Turf and Landscape, where he will focus on global communication strategy and supporting local teams.
