During the yearly
Construction Equipment dealer conference, at the European headquarters, a
brand-new look for the A-series machines was revealed by the HCEE management
team.
The new Stage V
compliant A-series machines, which includes wheel loaders and excavators, will
now adopt a ‘fresh’ new colour combination - and the traditional yellow arm and
boom, will be replaced by a modern grey-green tone, which is identical to the current
colour of the undercarriage.
The new livery for
the HCEE brand will enable customers to easily distinguish an A-Series machine
in the field. HCEE says that changing the current colour scheme for the
A-Series will have a big impact on the brand.
Hyundai believes
that the new grey-green colour of the arm and boom will give the A-series a
more recognisable image – distinguishing the machines from competitors brands,
as Hyundai strengthen its presence within the European market.
The colour of the
‘HYUNDAI’ logo, as featured on the boom, will also change and will be white and
bold, which is aimed at improving the brand visibility and recognition of the
machine. Again, this change will distinguish an A-series excavator or wheel loader
operating in the field.
The new dark tone of
the arm and boom will also ensure that the natural discolouration from oil,
dirt and grease, will be less visible. Which will also look great from an
aesthetic point of view!
The new colours will
be applied to all A-series excavators and A-series wheel loaders with immediate
effect.
