The Federation of Sports and Play Associations (FSPA) has unveiled a new brand.
The FSPA is the national trade umbrella body that leads and supports associations which cover businesses in the play industry, sporting goods trade and golf sector.
While keeping the same name, the new logo, website and animated film will strengthen links to their 13 associations representing 500 manufacturers, wholesalers and distributors of sports and play equipment, clothing and apparel. The association include API, the Association of Play Industries.
FSPA Managing Director, Jane Montgomery, explains: “The rebrand marks an exciting new chapter for us and all our members. Across the UK, there are businesses in the sports and play sector doing great things. The industry is vital to the British economy and these businesses are at the heart of one of the most vibrant, innovative and creative industries we have.
“As the UK’s federation overseeing the sector, we promote and support over 500 manufacturers and distributers of sports and play goods and represent a wide variety of businesses, from start-ups to the big-name brands. With almost 100 years as the industry experts, we want to ensure that we are the voice of the industry – your voice.”
Jane adds: “But we want to do more. As a new political and economic landscape unfolds post-Brexit, and with the forthcoming general election, we’ll be working tirelessly to improve support for the industry.
“We know that there’s a lot of work to do and we’re ready. Our ambition is to reach out to every UK sports and play business, because together we are stronger. Our new strategy will ensure that we support, promote, represent, collaborate and lobby on behalf of every one of our members.
“That’s why, today, we’re launching our bold new brand. Inspired by the world of sports and play, it will give a bigger voice to our associations and members and underpin our commitment to them.”
Research showed that the FSPA, though respected, wasn’t well-known amongst its members, many of whom only recognised their association membership. It was perceived as inaccessible and its role was unclear.
So, to give the re-brand maximum momentum, today they’re launching an exciting new website – a site inspired by members – which is user-friendly and clear about what the FSPA can offer. They’ve also produced a new animated film.
The new logo is a bright, contemporary version of the old, highlighting their aim to build upon their long heritage and expertise, whilst embracing the evolution of the UK sports and play sector.
“This is just the start,” continues Jane. “We’ll be collaborating with our members every step of the way, to ensure that we’re providing the services and support they want and reflecting the achievements and progress of our sports and play industry.”
