Two years after commencing volume vehicle sales in Britain with its value for money Steed pick-up, Great Wall Motors is launching the latest generation of the 4x4 double-cab onto the UK market, promising improved quality, a higher specification and even better value.
As before, the updated Steed blends style and practicality while retaining its position as the best value pick-up on the market.
One of China's most successful car manufacturers and exporters, the company boasts impressive credentials in the production of pick-ups. Great Wall has manufactured the best-selling pick-up in China every year since 1998 while globally the Brand has sold nearly one million vehicles.
Prices for the new Great Wall Steed start at just £14,998 (CVOTR) for the generously-equipped Steed S model – the lowest price for any double-cab 4x4 pick-up in the UK – increasing to £16,998 for the top-of-the-range SE. Despite carrying a premium of only £1,000 over the old model, the 2015 Steed is packed with even more practical, standard features.
On sale from 1 October, the new Steed will be available through a carefully selected network of fifty dealers, many appointed in 2012 at the launch of the franchise in the UK.
The dealers are mainly small, privately owned enterprises, hand-picked by Great Wall's franchising team to reflect the brand's values and philosophy and their ability to deliver the promised standards of customer service that will break new ground in the segment.
