NatraTex, one of the leading
brands of attractive and innovative hard-landscaping solutions, have recently
released a new sample specifier box and brochure.
The specifier box has two inserts to include one or two
samples and a space for a flapjack.
NatraTex decided to order flapjacks as a sweet treat for
specifiers to enjoy (NatraTex flapjack – not suitable for road use) because the
buff material is often compared to one!
Also included in the box are four card inserts which
highlight the different sectors NatraTex cater for.
These are recreational, retail, regeneration and residential
and are all colour coded to match up with the company’s logos. One innovative
feature of the box is that it includes two videos that play inside the lid.
NatraTex chose this design so that when the box is opened
users are met by the company’s corporate video – ‘Surfaces with Depth’ – and
the NatraTex Overview animation.
To accompany the specifier box, a small brochure has also
been designed to explain how NatraTex works. The A5 booklet has a textured
front cover and includes two tracing paper inserts. Each page is filled with
colourful images of various NatraTex projects and covers everything from the
products versatility and innovativeness right through to the application
process and the technical aspects involved.
The two main products the company produces are NatraTex
Cotswold and NatraTex Colour. The Colour range is manufactured in the same way
as the Cotswold but includes increased levels of pigment so that customers can
choose a bright and distinctive surface to suit any scheme. The products can
enhance or contrast with their surroundings and are manufactured to cope with
pedestrians and vehicle use.
The brochure also features a case study and testimonial from
a school project, just one of many projects that can be found on the NatraTex
website.
