Kubota UK
has announced the appointment of leading European service-logistics specialist,
Carousel, as its sole distribution partner, fulfilling all spare part
requirements for its extensive dealer network, as well as optimising the
manufacturer’s logistics services in support of enhanced customer satisfaction
and long-term business growth.
Effective
immediately, Carousel will oversee all Kubota UK and European dealer
deliveries, collections and returns. Kubota’s network currently consists of
more than 200 dealers across Europe, including key service areas in the UK,
Ireland, France and Germany.
As part
of the solution deployment, Carousel will work in collaboration with Kubota’s
UK warehouse partner Unipart Logistics, operating from its central hub in
Birmingham.
Kubota’s dealer network will benefit from an enhanced delivery
service for replacement parts, a self-service booking portal, as well as
greater visibility over shipments, all of which will significantly improve
customer experience.
Mike
Ardolino, Business Development Manager (Parts) at Kubota UK, said: “Service
excellence is the life blood of the Kubota business and the fact that Carousel
mirrors this in its own customer-first ethos was of vital importance when
making this business decision.
"Our partnership with Carousel will not only help
us increase our service levels even further, but also helps us achieve new
standards of customer aftercare.
“Carousel’s
innovative solutions bring our customers a seamless order and delivery process,
plus complete visibility and control over their fast and slow-moving parts.
Furthermore, with Carousel’s extensive expertise in delivering service-led
logistics, we can now grow the business at pace with the confidence that we can
consistently deliver the service our customers have come to expect from the
Kubota brand.”
Morton Griffiths, UK Managing Director at
Carousel, said: “For
organisations like Kubota with complex delivery requirements, the logistics
process offers one of the best opportunities to impact customer experience
directly.
"By combining technology, efficient processes, industry relationships
and service excellence, we are well placed to support Kubota in improving its
customer satisfaction and carve out an even greater competitive advantage
within their market.
“Using our own technology solutions, we are able to
help Kubota take its customer experience to the next level, whilst also
bringing significant efficiency gains across all areas of its operation. It’s a
step-change that will allow Kubota to meet the changing needs of its
aftermarket, while also supporting its on-going ambitious growth plans.”
