Following
its sale to Exponent in 2017, The Scotts Company (UK) Ltd has launched its new
company name - Evergreen Garden Care UK Ltd.
Evergreen Garden Care has been announced as the new Company name for
the business created through the acquisition of the former international
business of the Scott’s Miracle-Gro Company.
Acquired by Exponent Private Equity in September 2017, the intention
is to signal the new ownership and resultant change of strategy by changing the
identity of the Company.
Evergreen Garden Care is the leading
garden care company outside North America, producing high quality garden care
products, with a mission to help people easily to create and maintain their own
green oasis amid the rush of modern life.
With market-leading brands in every
market in which we operate, we deliver a full range of garden care products to
gardeners in the UK, France, Belgium, the Netherlands, Germany, Austria,
Poland, the Nordics, Australia and New Zealand.
The change has no impact on the branding of the Company’s
market-leading brands – such as Miracle-Gro, Roundup, and Weedol. The only thing changing is the Company name.
Karl
Kahofer, CEO of Evergreen Garden Care UK Ltd, comments:
“We’re extremely excited to
relaunch our Company as Evergreen Garden Care. This is not intended to be
just a cosmetic name change, but rather a signal of a new strategy and
direction for our business. The focus of the new Evergreen Garden Care
will be entirely on developing the best-known brands and launching the most
exciting and consumer-relevant innovations as we deliver growth – literally –
for our consumers and retailers.”
Following
this announcement, there will be no change to the registered company number,
registered address, or VAT number.
