As a
result of favourable temperatures across the UK in the last quarter of the
year, Johnsons Lawn Seed has reported record breaking sales across its range.
The UK’s most
recognisable lawn seed brand has attributed the tripling in autumn demand
amongst garden retailers, to the summer’s weather which saw one of the hottest
and driest summers on record.
With consumers
looking to repair their damaged and parched grass the demand for quality lawn
seed has far outstripped traditional demand at this time of year.
A higher than
average temperature for both September and early October has seen Johnsons
bring forward deliveries of lawn seed and packing for retailers. From
mid-September, for a six week period, packing deliveries took place seven days
a week to meet demand.
This seasonal demand
has been witnessed across all of Johnsons’ ranges of mixtures and sizes,
including the new and improved Luxury Lawn as well as Shady Place, Lawn
Thickener, General Purpose, Quick Fix and After Moss.
There has also been
positive news for Johnsons’ latest lawn care innovation, Super Smart Lawn Feed,
with strong pre-season orders following its launch at Glee in September. Super
Smart contains a unique ingredient that cannot currently be found in any other
feed - Azospirillum bacteria - which fixes nitrogen from the atmosphere to
grass roots. Combined with soluble mycorrhizal fungi to increase the root
system, as well as seaweed extract to provide micronutrients to the lawn, the
new formula has evoked a positive response amongst retailers who have been
ordering their stock ready for Spring.
Guy Jenkins,
Consumer Manager at Johnsons Lawn Seed said: “After a long cold winter
directly followed by a prolonged heatwave, lawns were put under a lot of strain
this year, turning them into dry, arid tinderboxes. However, since the
autumn bank holiday, we have seen ideal seed sowing weather and consumers have
been taking advantage of the warmer soil conditions to recover their
lawns. Garden centres have enjoyed a very good season for lawn seed, and
for Johnsons its seen our best autumn sales ever.”
To
find out more about Johnsons Lawn Seed products please visit http://www.johnsonslawnseed.com/product-range.aspx
