SALTEX exhibitors still converting leads

Five months on from SALTEX 2018 and exhibitors are still reporting a high conversion rate from leads they generated at last year’s show.

SALTEX 2018 served up a show to remember at the NEC, Birmingham, with exhibitors hailing it as the most rewarding exhibition to date.

Sales teams have since been working on converting a high volume of leads into new customers and many companies have reported hugely successful results.

Net World Sports, a sporting equipment designer and manufacturer, made its first appearance at SALTEX 2018 and it was an excellent debut, according to specialist sales and development lead Robbie Hayter.

Fivesquared, a brand of Earlsmere, is a vibration management provider, and director Jeremy Hoyle claims that the company has benefited from engaging with such a diverse audience. Garden & Hire Spares has also reported an increase in sales since exhibiting at SALTEX 2018 according to sales and marketing director Malcom Mullender.

Overton UK increased its presence at SALTEX 2018 by taking three stands and that decision has already been justified according to director Guy Overton.

“SALTEX was an exceptionally busy and successful exhibition for Overton UK, especially for the Mean Green electric commercial mowers, which attracted new dealers and led to many demonstration enquiries," he said. "We also launched the new Overton battery powered vacuum litter collectors and as always, the NIMOS WeedRippers got a lot of attention.

“Since SALTEX we have also received a large number of orders for the electric mowers, litter vacuums and the WeedRippers.”

Commenting on the success of the SALTEX exhibitors, Charles Neale, event sales manager, said: “We understand that exhibitions are all about brand awareness and gaining a return on investment. Exhibiting at SALTEX provides the platform for success in all areas.

“It’s great to hear that over 90 per cent of our SALTEX 2018 exhibitors obtained new business at the show and re-bookings for SALTEX 2019 stands are already over 80 per cent.”

SALTEX 2019 takes place at the NEC, Birmingham on October 30 and 31.

For more information visit www.iogsaltex.com

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