The Institute of Groundsmanship (IOG) has appointed Luke Perry to
the newly-created position of SALTEX & Events director, and he will be
primarily responsible for the growth, development, management and delivery of
the IOG’s annual SALTEX exhibition.
A batchelor in politics, Luke will be based at the IOG’s Milton
Keynes HQ in a role that embraces full accountability for SALTEX sales,
services, performance and profitability, as well as future strategy while
maintaining a high level of client and team satisfaction.
Commenting on his new role, Luke – who has a wealth of experience
gained through formulating sales strategies, creating partnerships, and
determining and achieving business opportunities for a range of exhibition and
media companies – says:
“I am excited to be joining the IOG with the aim of contributing
to the ongoing success of such a flagship event. I look forward to utilising my
experience of over 20 years in the exhibition industry, and to getting to know
my colleagues at the IOG as well as IOG members and those throughout the
groundscare industry.”
IOG chief executive, Geoff Webb, added: “Looking to build on the
success of SALTEX, Luke’s appointment will considerably extend our in-house
expertise - not only in delivering SALTEX but also with a view to providing a
schedule of year-round events for members. His appointment also
assists the development of other existing IOG products and services and
will help us continue to deliver excellent benefits to our membership.”
Luke will report to Geoff Webb and will work alongside the IOG’s
head of member services – communications & events, Karen Maxwell, who is a
key conduit between the IOG and its existing contractors, Events For You and
Fusion Media, which between them run SALTEX’s sales, marketing and PR
activities.
