This autumn, GIMA’s
Knowledge Exchange programme will be bolstered with two new one-day workshops,
this time focusing on optimising key social media channels such as LinkedIn and
Instagram to grow your business, as well as looking at ways to advance existing
Microsoft PowerPoint skills.
Places are filling
up fast, so interested parties – both GIMA members and non-members – are
invited to secure their place now to avoid disappointment.
The
first workshop, taking place on November 6th and led by
leading industry PR agency, Hornby Whitefoot PR, will look at the impact
LinkedIn and Instagram have had on business, and will break down how brands can
optimise a presence on each platform to boost their engagement. From handy
hints and tips on how to create a winning strategy, and how to better interact
with your audience, as well as basics such as setting up pages/accounts, the
workshop will also explain the difference between the two platforms and outline
how they achieve different goals.
This ‘Optimising
Instagram and LinkedIn for Business’ workshop is designed for any brand that
wants to improve their presence on these social platforms and also recognise
the value of delivering an effective and thought-out strategy.
The second workshop,
entitled ‘Advanced Microsoft PowerPoint’ will be led by Paul Brown Training,
specialists in Microsoft training. During this session delegates will learn how
to use PowerPoint’s most advanced tools, enabling them to quickly and confidently
create impactful presentations.
Content of the
workshop will include creating and using slide masters and templates, working
with graphic objects, setting up slide tables, employing multimedia elements,
inserting video clips, adding sound and linking graphs and data dynamically to
Excel spreadsheets.
All GIMA Knowledge
Exchange Workshops will take place at Horticulture House, Didcot, OX11 0RN.
