The Grounds Management Association (GMA) has announced the launch of #GroundsWeek.
The inaugural celebration week will take place March (1 -7 March 2021) and will celebrate and highlight the vital role of professional grounds staff, volunteers, and the turf sector play in making sport possible.
Following a difficult year for the sector, due to the impact of Covid-19, the GMA aims to showcase grounds staff and the amazing work that they do – and have continued to do – despite sport coming to a grinding halt. It also comes after a year where parks and green spaces have been valuable to the public’s health – with increased use for ‘daily exercise’ and physical activity.
Grounds management continues to be challenging beyond 2020 due to limited resources and budgets, coupled with more varied and unpredictable weather conditions that makes planning tasks more difficult.
Geoff Webb, CEO of the GMA, said: “We know that the skill involved is often misunderstood. We want to inspire sports fans and the general public to celebrate alongside us and get even more people to enter the profession and lend a helping hand at pitches across the country.
“Without the vital work that grounds staff do, many sports would face cancellations and potentially closure. This is a chance to recognise all the hard work that goes into making sport possible and keeping green spaces accessible.
The GMA’s campaign will encourage individuals and organisations across the industry, whether they have a career in grounds management or volunteer for an hour a week, to get involved both on the pitch and on social media.
Further details about the campaign will follow in February, alongside #GroundsWeek graphics and content for wider use. This will include top tips and a social media pack for organisations wanting to get involved. Businesses can also get involved by pledging to be a #GroundsWeek partner.
Geoff continued: “Grounds staff are vital and the work they do is essential to getting the nation active – from professional athletes to local communities. After a really tough year, we’re launching this celebration week to raise awareness and give our members the opportunity to get the recognition they deserve.”
