For the UK’s first all-electric dealer of off-road utility vehicles, it was no surprise that Off-Road Electric, Kidlington, Oxfordshire, opted to stock the Farmtrac FT25G, the agricultural industry’s first fully-electric tractor.
After hearing about the groundbreaking tractor on popular electric-centric YouTube channel ‘Fully Charged’, Off-Road Electric owner Marc Monsarrat was straight in touch with Reesink Agriculture, Farmtrac’s distributor, to arrange a demo.
Marc comments: “We were already stocking electric quad bikes, buggies and converting Land Rovers into electric vehicles, so I knew instantly that an electric tractor would be a perfect fit. Particularly as a number of our clients were smallholders with a passion for going green.
“The Farmtrac FT25G is a serious machine. We only sell sturdy off-road vehicles – not gimmicky electric toys – and this is a proper workhorse utility vehicle. After having a demo I was impressed by its robustness and quality. Plus, by being relatively slimline I knew the FT25G would appeal to both large and small landowners looking for a nimble machine to add to their fleet.”
With an excellent understanding of the growing appetite for electric utility vehicles, Marc felt that the FT25G tapped into the zeitgeist of the moment, especially as a growing number of estates were looking to reduce or eliminate petrol from their operations.
Marc comments: “The pandemic has taught many in the agricultural sector to do things differently. I speak to a growing number of customers who are looking to shed carbon and gradually move towards doing everything electrically.
“Some customers were already using electric quad bikes but also wanted a PTO to run mowing attachments completely electrically. The FT25G is the missing piece of the puzzle for eco-friendly farmers and estates seeking to mow or till the land with zero emissions.”
Craig Bradshaw and Steven Haynes from Reesink Agriculture are credited with having played an integral role in the success of the relationship. Marc continues: “Part of the decision to stock Farmtrac was down to the service provided by Craig and Steven. They were really approachable and supportive from the off. They were open to a new kind of relationship, bearing in mind we were a new business and focusing exclusively on electric off-road vehicles. They’ve been totally committed and we have a great relationship.”
Craig Bradshaw, Reesink Agriculutre’s UK area sales manager for the Farmtrac tractor brand, comments: “It’s been a pleasure working with Marc and his progressive business. It was instantly apparent that the Farmtrac FT25G was going to be the right fit for his offering and we support him in his endeavours to promote the benefits of going green.”
Marc concludes by expressing his enthusiasm for the potential of FT25G: “The Farmtrac electric tractor has sparked such interest. We’ve sold one to date with more stock on order due to the number of enquiries we are receiving. There’s enormous potential for the product so I’m thrilled to be stocking it.”
