EGO
Power Plus recently held its annual Distributor Conference, which saw its
extensive network of European distributors come together to find out about the
brand's exciting upcoming plans for the year ahead.
Described
as a “resounding success” by EGO’s
Managing Director Peter Melrose, the two-day event in the UK served as a
platform to showcase EGO’s 2024 product launches – including its highly
anticipated new-look PRO X range for commercial users.
A
particular highlight was the unveiling of EGO’s first pressure washer, adding
yet another category to the already extensive EGO range which received
excellent feedback from distributors.
Alongside
product launches, networking and collaboration, the event also provided an
opportunity for the EGO team to offer valuable insights to its distributor
network, sharing knowledge on industry challenges, the competitor landscape,
aftersales care, and marketing.
Peter
said: “We are thrilled that another of our Distributor events can be ticked off
as a resounding success. An important event for the EGO calendar, we look
forward to sharing this dedicated time with our distributor network as we are
always eager to get their reactions to the new product lines that we put so
much time and dedication into perfecting for our customers.”
The
event included live demonstrations of the new PRO X range to allow the
distributors to see for themselves the innovative features, specifications, and
market positioning of the new product line.
The
team also discussed how the tools have been carefully designed and crafted to
cater to the evolving needs of its customers, as Vince Brauns, Group Product
Manager for EGO, explains:
“Crucially,
the event provides us with an otherwise impossible chance for us to discuss
with our partners the numerous challenges our customers face. The
cost-of-living crisis has affected everyone; and created a time of uncertainty
for our self-employed commercial customers.
“With
the all-day power of our new advanced charging solution, we hope to address the
concerns of professional users who may be struggling to keep up with the
running costs associated with petrol whilst also meeting the demand for
battery-powered tools that have the power, performance and run time to work all
day, every day without consuming a single drop of petrol.”
Designed
specifically to meet those evolving needs and boost the power, performance, and
excellent run times that EGO’s revolutionary ARC lithiumTM battery
technology is renowned for, the brand unveiled its new charging solution and
IoT-driven Bluetooth Integration technology.
Distributors
saw the advanced charging solution, which will provide the tools with the power
and performance to run all day as an excellent solution to cater to the heavy
workload of commercial users. The WiFi-enabled solution can be used to
prioritise the order of charge for each battery module, so users can use the
specific battery they need, when they need it.
The
team also discussed the integration of IoT technology, showcasing how it will
enhance the functionality and connectivity of the PRO X products and increase
user interaction through the launch of the all-new connected app. Launching
next year, EGO unveiled an app for both professionals and domestic users to
have full visibility over their tools.
To
end with a bang, EGO surprised the distributors with a trip to the Harry Potter
Studio Tour at the Warner Bros. Studio, during which the guests were treated to
a cinematic video showcase which brought the EGO brand to life in a captivating
and immersive way.
