Iseki UK & Ireland welcomed over 120 attendees from across the UK, Ireland and Europe to their 2024 Dealer Conference for a combination of outdoor training, seminars and product announcements.
Sixty dealers representing the UK, Ireland and Iceland were joined by the Managing Director of Iseki Europe, Mr Ota, and Mr Suzuki from Iseki Japan at the renowned Forest of Arden Hotel & Country Club for the one-day conference.
The event provided a dynamic platform for dealers to engage in hands-on and practical demonstrations of Iseki’s latest machinery, giving attendees the opportunity to see the equipment in action and understand its capabilities in real-world applications.
On either side of the practical demonstrations, attendees also participated in a series of informative seminars led by Iseki’s technical and commercial experts. David Withers, Managing Director of Iseki UK and Ireland, said: “The demonstrations and seminars have hopefully empowered our dealers with the tools and knowledge they need to better serve their customers and win against our competitors.”
A key moment of the conference was the introduction of Iseki’s new PartSmart spare parts system, which was brought in as part of the company’s commitment to ensuring dealer success.
The new system promises to streamline ordering processes, reduce downtime, and improve overall customer service across the dealer network.
Attendees received an in-depth walkthrough of the system’s capabilities, showcasing its userfriendly interface and enhanced inventory management features.
