The Amenity Forum, the UK’s leading voluntary initiative promoting best practice and the safe and sustainable management of weeds, pests and diseases, is proud to unveil a refreshed brand identity.
The new look reflects its ongoing evolution and commitment to the amenity sector.
The updated design pays tribute to the organisation’s heritage whilst embracing the future with a modern and dynamic look. It captures the essence of the future-focused organisation that continues to promote professionalism and sustainability in amenity management.
The Amenity Forum supports those managing the UK’s vital amenity spaces, from sports fields and parks to transport networks and the wider built environment, by providing clear guidance, trusted expertise and a platform for raising standards across the sector.
Ian Graham, chairman of the Amenity Forum, commented on the rebrand: “Our new logo is more than just a visual change, it reflects who we are today and where we are headed. We aimed to create a design that balances our rich legacy with a forward-thinking identity. This marks an exciting evolution for our brand and for our members.
“The Amenity Forum will continue to be the trusted voice of our sector, navigating increasingly complex regulatory landscapes and environmental pressures. We are building on the incredible work that has gone before us, with a renewed energy to drive positive change and champion integrated, science-led approaches to amenity management. The forum’s role has never been more vital, providing leadership, advocating for smart regulation and empowering professionals to deliver excellence.”
With backing from a wide range of member organisations across all sub-sectors of amenity, the forum’s collaborative and inclusive approach ensures the highest professional standards are upheld. In a world where the importance of healthy, well-managed public spaces has never been more evident, the forum stands at the forefront of shaping best practice within its membership and the sector at large.
As the government continues to review national strategies and the future of plant protection product (PPP) legislation, the forum remains committed to its advocacy for a balanced, evidence-based approach.
Ian adds: “We continue to urge policymakers to recognise the importance of qualified professionals and integrated solutions. The Amenity Forum welcomes change that supports sustainable outcomes, but we must ensure that access to essential tools like PPPs remains grounded in science and are delivered by trained experts.”
The new brand identity will be rolled out across all communications and platforms in the coming weeks. It symbolises not just a refreshed look, but a renewed purpose, to lead the amenity sector through the challenges of today and the opportunities of tomorrow.
