Leading Austrian specialist tractor manufacturer Reform has announced a change of management.
On June 30, 2025, CEO Reinhard Riepl will hand over his responsibility to Markus Wieshofer. He will remain with the Reform Group in an advisory capacity until the end of the year.
Markus Wieshofer takes over the sole board of directors and forms the management board together with Wolfgang Zauner.
Mr Riepl has played a key role in shaping the company‘s strategy and will continue to support the Reform Group in an advisory capacity until the end of 2025.
Reinhard Riepl originally joined the company, based in Wels, more than a quarter of a century ago as Head of Finance. In 2005, he was appointed to the Executive Board of Reform Group as Managing Director of Reform-Werke Bauer & Co GmbH. Appointment as CEO of the Group followed in 2019.
“Reform Group was always more than just a place of work for me during these years that have seen some exciting major changes and successful reorganisation. I would like to emphasise in particular the cooperation, based on trust, with the main owner of the company, Clemens Malina-Altzinger,” said Mr Riepl. “I am very pleased to know that this responsibility is now in the good hands of Markus Wieshofer.”
Chairman of the Supervisory Board Dr Clemens Malina-Altzinger pays tribute to Mr Riepl’s commitment: "Reinhard Riepl has led the company through many dynamic years with vision and a steady hand. We thank him very much for that!"
Markus Wieshofer has been with the company since 2023 and is the experienced and successful CSO who will assume the role of sole member of the Executive Board of Reform-Werke Bauer & Co Holding Aktiengesellschaft and Chair of the Executive Board of Reform-Werke Bauer & Co Gesellschaft m.b.H.
Reform’s specialist tractors, which offer a range of features for operation in steep and challenging conditions and can be used with a multitude of implements, are distributed in the UK by Simon Richard Ltd.
