New video series brings land-based engineering to life for the next generation

Three new videos designed to spark curiosity and inspire the next generation have been released.

The new We Are Land-based Engineering videos created in collaboration with industry partners across the land-based engineering sector, offer an engaging, accessible look into an industry that plays a vital role in everything from food production to sports performance.

Following on from the success of previous video campaigns, We Are Land-based Engineering brings three more relatable, easy-to-understand short videos crafted to educate, and excite, whilst showing how this innovative industry shapes the world around us:

  • Video 1: What Makes Land-based Engineering Great – This video highlights the breadth and impact of the industry, from cutting-edge technology to its role in sustainability and food production.
  • Video 2: Excellence Starts With Land-based Engineering – A fascinating look at how land-based engineering contributes to creating and maintaining world-class sports pitches, linking engineering with elite performance in sports.
  • Video 3: Land-based Engineering Is..? – a video that creatively explores all facets of land-based engineering, designed to grab attention and spark curiosity.

All three videos are available now on the initiative’s official YouTube channel. To learn more about careers in land-based engineering, visit their website.

Gareth Ford of the AEA commented “the support and collaboration that went into creating these videos has been truly outstanding. We’re incredibly grateful to the manufacturers, dealers, Riseholme College and Worplesdon golf course who generously contributed their time, expertise, and resources. Their commitment has helped bring land-based engineering to life for the next generation.”

With the support of the AEA, BAGMA, and IAgrE, and in partnership with Careers Hubs, the Careers & Enterprise Company, and Countryside Classroom, among others We Are Land-based Engineering continues to reach new audiences—bringing the industry into classrooms and communities across the UK.

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