Reesink UK is pleased to announce the appointment of Alastair Black as its new Technical Support and Training Manager, taking over from Lee Rowbotham who has become the company’s new Geolink and Digital Specialist.
Alastair officially stepped into the role on June 30, bringing with him more than eight years’ experience of working at Reesink, as well as a track record of technical excellence and strong relationships across the dealer network.
Since joining the company in January 2017 as Technical Support for the North of England, Scotland and Northern Ireland, Alastair has been instrumental in delivering first-class assistance to dealers and customers.
His work has included close collaboration with Reesink’s direct branch business in Scotland and one of the company’s largest accounts, St Andrews Links, the Home of Golf. Alastair has also supported multiple British Open Championships, including the 2025 tournament at Royal Portrush.
Commenting on his experience, Alastair said: “I’ve been fortunate to work with some incredible people, clubs and events over the years. The stakes are high in those environments, but that’s what drives you to perform at your best. You quickly learn that whether a customer buys one machine or 100, they deserve the same level of care, attention and respect.”
In his new position, Alastair will be responsible for overseeing technical training across Reesink UK’s network, ensuring both internal teams and dealer partners are equipped with the knowledge and skills required to deliver the highest levels of customer service.
He will continue to provide guidance on complex technical cases and to support his previous region until a successor is chosen, ensuring a smooth transition for customers and partners.
“What excites me most is developing the training side of the business,” he shares. “There’s such a shortage of skilled technicians in our industry, and building a dedicated training hub will give us the chance to support our dealers and customers in a way that really strengthens the whole sector.”
The appointment comes at a crucial time for Reesink as the company continues to expand its offering and invest in its support infrastructure.
Alastair Rowell, Managing Director at Reesink UK, commented: “Alastair’s deep understanding of our business, his technical expertise and his strong relationships with our customers make him the ideal fit for this role. He has consistently demonstrated his commitment to our values, and we’re confident he will continue to elevate our technical support and training offering.”
With this appointment, Reesink confirms its commitment to investing in people who bring knowledge and dedication to the brand, helping customers get the most from their Toro machinery and Reesink’s wider portfolio.
