Turf Tracker, the data-driven turf management platform founded just 18 months ago by Course Manager Rob Hay, is making its debut at BTME this January — marking a major milestone in the company’s rapid rise across the UK and Europe.
In its first year, Turf Tracker has been adopted by 42 clubs, with a 96% renewal rate since its official launch last September — a clear indication of the value it delivers to turf teams on the ground.
What began as a simple idea to make turf performance clearer, faster, and more informed has quickly become an essential tool for turf professionals. Today, Turf Tracker is used by golf courses and sports venues looking to improve decision-making through accurate forecasting insights, disease prediction, Clip Volume, machinery and spraying compliance, and a suite of time-saving management tools.
“Everything we build has one purpose — helping turf perform at its best,” says founder Rob Hay. “Whether it’s planning a spray, predicting Microdochium pressure, or tracking nitrogen inputs, we want to give teams confidence in every decision.”
BTME will offer visitors the opportunity to explore the full Turf Tracker system, including several recently launched features.
With new clubs joining every month and growing interest from Europe, Turf Tracker’s first BTME appearance highlights the momentum behind modern, data-led turf management — and the community of professionals embracing it.
Find Turf Tracker on Stand 140 at BTME this January and discover how managing grass plant performance is now easier than ever.
