Först is pleased to announce the appointment of Dan Brasier as Chief Executive Officer.
Dan will lead the global Först operation, including the UK business alongside our established operations in Germany and the United States.
His appointment comes as Först continues to deliver on its long-term strategic plan, focused on strengthening our high-performance team and supporting continued international growth.
Dan’s experience across multinational businesses will play an important role as the company builds on its position as a leading global manufacturer of professional woodchippers.
Dan is an accomplished international executive with extensive board-level experience across consumer, manufacturing and B2B sectors, working within both private equity and publicly traded organisations. Prior to joining Först, he served as CEO of Southgate Global.
Over the past 15 years, Dan has worked in more than 50 countries in senior commercial and general management roles for globally recognised brands including Diageo, IWG and Rubix Group International.
During this time, he has developed a strong track record in business transformation, driving growth through market expansion while delivering value for both customers and shareholders.
