Toro UK are pleased to announce the appointment of Rob Read as their new Territory Manager for the South West of England and Wales.
Rob brings a wealth of industry experience, having started his career in the ground care industry at Devon Garden Machinery, where he experienced directly the needs of a professional dealership, in various roles, starting in the workshop and progressing into sales.
Rob has firsthand experience of Toro Equipment, having sold and demonstrated the full range of products in his role at DGM. Covering all aspects of sales, from domestic showroom customers, to golf courses, caravan sites as well as many other professional users.
With a strong background in grounds care machinery, technical support and sales, Toro says Rob will be working closely with their dealer network and customers across his territory, helping to drive growth and provide even greater support on the ground.
"I am really pleased to have Rob join the team. We had several highly qualified applicants for the role, so it was a very competitive field. But its Rob’s drive and enthusiasm, combined with his commercial experience which clinched it.” said Craig Hoare, Sales & Marketing Manager – Toro U.K. Limited. “I look forward to Rob utilising his sales and demo experience, to support our network of dealers.”
Rob started with Toro UK on 1st September and will be responsible for both the Hayter and Toro brands across the South West of England and Wales, covering both the residential and landscape contractor portfolios.
“I am really excited to be taking on this new challenge” said Rob. “I look forward to meeting with some old and some new faces across the territory, where I feel I can add real value to the Toro UK dealers.”
This appointment follows from Jack Roberts joining to cover the North of England and Scotland, enabling Toro to continue its focus and investment in Professional contractor equipment.
As part of these personnel changes, Toro UK are pleased to share that Matt Coleman has joined Toro's EMEA Equipment Business Sales team as Area Sales Manager, Grounds and Landscape Contractor Equipment, reporting to Teo Denchev.
Since joining Toro UK in 2020, Matt has played an important role in developing and growing Toro’s Landscape Contractor and Siteworks business. His experience, customer focus and strong understanding of the professional landscape and grounds care markets have made him a trusted partner to customers and colleagues alike.
Matt's move to the EMEA team reflects Toro's continued commitment to investing in the professional grounds care segment and strengthening the support we provide across the region. As we continue to build on our positions of strength in this market, his knowledge and expertise will help us accelerate growth, support our distributor network and deliver greater value to customers.
In his new role, Matt will work closely with our distributors and internal teams to advance our strategy for professional grounds care and landscape contractor equipment across EMEA which includes the UK market.
